ActiveCampaign

Connect AI agents to ActiveCampaign. Agents sync contacts, apply tags, manage lists and custom fields, move deals through pipelines, enroll contacts in automations, and react to marketing events in real time.

1 trigger 23 actions available

A new lead is captured in another system

Agent calls Sync Contact to upsert without creating a duplicate

Agent applies a tag with Add Tag To Contact to segment the lead

Agent enrolls the contact with Add Contact To Automation

Agent opens a deal with Create Deal on the right pipeline

Sales team gets a Slack message about the new deal

A deal above a set value routes to a manager before it is created

What This Integration Enables

An agent can upsert a contact with Sync Contact, read, update, and delete contacts, and set custom field values, so a lead captured anywhere lands in ActiveCampaign once and stays current. It creates and lists tags, adds and removes them from contacts, and manages list subscription status, which is how segmentation happens automatically instead of by hand. Deals, pipelines, and stages are fully readable and writable, so the CRM side stays in step with the marketing side. Beyond records, the agent enrolls a contact into an automation the moment an external event warrants it, lists campaigns, and adds notes for follow-up context. The "On ActiveCampaign Event" trigger fires on account activity in real time, so a flow can react the instant a contact, tag, deal, or campaign event occurs rather than polling for it. The agent is the bridge between the systems that generate signal and the marketing automation that acts on it.

Without FlowRunner

Leads keyed in by hand A marketer copies inbound details into ActiveCampaign one contact at a time

Duplicates from every source The same lead enters twice because no upsert runs before create

Segmentation delayed Tags and automation enrollment wait for someone to get to them

With FlowRunner

Contacts synced on arrival Sync Contact upserts the lead the moment it appears, matched by email

Segmented immediately The agent tags and enrolls the contact in the same run

Deals opened in step Create Deal puts the opportunity on the right pipeline without delay

Use Case Scenarios

New Lead, Synced and Segmented

A lead arrives from a form. The agent calls Sync Contact to upsert the record without a duplicate, applies a segment tag with Add Tag To Contact, and enrolls the contact with Add Contact To Automation. From capture to the start of a nurture sequence is one run, and the same person submitting twice never becomes two contacts.

Bulk Import Without Duplicates

The agent reads a list of leads from [Google Sheets](/integrations/google-sheets) with Get Rows and calls Sync Contact for each row. Because Sync Contact upserts on email, importing the same roster twice updates the existing contacts instead of doubling the list.

React to a Won Deal

The "On ActiveCampaign Event" trigger fires when a deal is updated to won. The agent sends the customer an onboarding welcome through [Gmail](/integrations/gmail-service) Send Message and posts the win to the sales channel with [Slack](/integrations/slack) Send Message To Channel. On deals above a set value, the agent holds the downstream steps and asks a manager to confirm before proceeding.

Human-in-Loop Highlight

Creating a deal commits an opportunity to the pipeline, and on a high-value account that commitment should not happen unsupervised. When the agent is about to run Create Deal for a value above the threshold you set, it treats the step as a [human-in-the-loop](/concepts/human-in-the-loop/) moment. It pauses, shows the contact, the deal value, and the pipeline and stage it will land on, and routes the decision to a sales manager through Slack or email. The manager approves, and the agent creates the deal and enrolls the automation. The manager holds, and the deal waits. Routine deals flow through untouched; the ones that move real revenue get a human first.

Agent processes routinely

Detects exception requiring judgment

Clear match Continues automatically

Ambiguous Routes to human via Slack

Human decides

Agent resumes with decision

Agent Capabilities

23 actions

Contacts

Sync Contact Creates a contact, or updates the existing one matched by email. Use this to import leads from another system without producing duplicates.
Get Contact Retrieves a single contact by ID, including standard and custom field values.
List Contacts Retrieves contacts from the account, with filtering and pagination.
Update Contact Updates an existing contact's fields. Only the specified fields change.
Delete Contact Permanently deletes a contact from the account by ID.

Tags and Segmentation

Create Tag Creates a new tag that can then be applied to any contact.
List Tags Retrieves the tags available in the account with their IDs and names.
Add Tag To Contact Adds a tag to a contact to drive segmentation and automation entry.
Remove Tag From Contact Removes a tag from a contact. The tag itself is not deleted.

Lists and Fields

List Lists Retrieves the mailing lists in the account with their IDs and names.
Update List Status For Contact Subscribes a contact to a mailing list or unsubscribes them from it.
List Fields Retrieves the custom contact fields defined in the account, so downstream steps can address the right field.
Create Field Value Sets a custom field value on a contact.

Deals

Create Deal Creates a new deal on a pipeline, with a title, value, contact, and stage.
Get Deal Retrieves a single deal by ID, including its value, stage, and associated contact.
List Deals Retrieves deals from the account, with filtering and pagination.
Update Deal Updates an existing deal's fields, including moving it to a new stage.
List Pipelines Retrieves the deal pipelines configured in the account.
List Stages Retrieves the stages within the pipelines, so the agent can place a deal correctly.

Automations, Campaigns, and Notes

List Automations Retrieves the automations configured in the account with their IDs and names.
Add Contact To Automation Enrolls a contact into an automation, starting them down the sequence.
List Campaigns Retrieves the campaigns in the account with their metadata.
Add Note To Contact Adds a note to a contact for follow-up context and account history.

Triggers

1 triggers

Event Triggers

On ActiveCampaign Event Fires when a subscribed ActiveCampaign webhook event occurs, for example a contact being added, updated, tagged, or unsubscribing, or a deal changing stage. One webhook is registered per trigger, and the event you select determines which activity starts the flow. Use it to react to marketing and CRM activity in real time instead of polling for changes.

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